Shugan, I. V.: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

1

Film Critics: Influencers or Predictors?

Jehoshua Eliashberg and Steven M. Shugan

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 1.53 MB

english, 1997

2

Editorial: Defining Interesting Research Problems

Shugan, Steven M.

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 200 KB

english, 2003

3

Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”

Day, George S., Deighton, John, Narayandas, Das, Gummesson, Evert, Hunt, Shelby D., Prahalad, C.K., Rust, Roland T., Shugan, Steven M.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 94 KB

english, 2004

4

Estimating Brand Positioning Maps Using Supermarket Scanning Data

Shugan, Steven M.

Journal:

Journal of Marketing Research

Year:

1987

Language:

english

File:

PDF, 832 KB

english, 1987

5

Editorial: Save Research: Abandon the Case Method of Teaching

Steven M. Shugan

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.89 MB

english, 2006

6

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust and Steven M. Shugan

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 2.37 MB

english, 2004

7

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell

Jinhong Xie and Steven M. Shugan

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 987 KB

english, 2001

8

Managing Channel Profits

Abel P. Jeuland and Steven M. Shugan

Journal:

Marketing Science

Year:

1983

Language:

english

File:

PDF, 629 KB

english, 1983

9

Reply To: Managing Channel Profits: Comment

Jeuland, Abel P., Shugan, Steven M.

Journal:

Marketing Science

Year:

1988

Language:

english

File:

PDF, 283 KB

english, 1988

10

Defensive Marketing Strategies

Hauser, John R., Shugan, Steven M.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 360 KB

english, 2008

11

Strategic Service Pricing and Yield Management

Ramarao Desiraju and Steven M. Shugan

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.90 MB

english, 1999

12

Editorial: Causality, Unintended Consequences and Deducing Shared Causes

Steven M. Shugan

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 2.77 MB

english, 2007

13

Editorial: It's the Findings, Stupid, Not the Assumptions

Steven M. Shugan

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 2.79 MB

english, 2007

14

Classic Hits || Managing Channel Profits

Abel P. Jeuland and Steven M. Shugan

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 620 KB

english, 2008

15

Classic Hits || Editorial: Introduction to the Special Classics Issue

Steven M. Shugan

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 594 KB

english, 2008

16

The Forecaster's Dilemma

Ehrman, Chaim M., Shugan, Steven M.

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.55 MB

english, 1995

17

Explaining Bundle-Framing Effects with Signaling Theory

Moon, Jihwan, Shugan, Steven M.

Journal:

Marketing Science

Year:

2018

Language:

english

File:

PDF, 406 KB

english, 2018

18

Advance-selling as a competitive marketing tool

Steven M. Shugan, Jinhong Xie

Journal:

International Journal of Research in Marketing

Year:

2005

Language:

english

File:

PDF, 271 KB

english, 2005

19

Seasonal Marketing and Timing New Product Introductions

Sonja Radas and Steven M. Shugan

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 2.91 MB

english, 1998

20

Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?

Shugan, Steven M.

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 138 KB

english, 2003

21

Branded Variants: A Retail Perspective

Mark Bergen, Shantanu Dutta and Steven M. Shugan

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 1.71 MB

english, 1996

22

Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?

Steven M. Shugan

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 1.94 MB

english, 2003

23

Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them

Steven M. Shugan

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 331 KB

english, 2002

24

Editorial: Does Good Marketing Cause Bad Unemployment?

Steven M. Shugan

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 3.89 MB

english, 2007

25

Editorial —Does Good Marketing Cause Bad Unemployment?

Shugan, Steven M.

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 225 KB

english, 2007

26

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End

Shugan, Steven M., Moon, Jihwan, Shi, Qiaoni, Kumar, Nanda S.

Journal:

Marketing Science

Year:

2017

Language:

english

File:

PDF, 2.33 MB

english, 2017

27

Strategic Service Pricing and Yield Management

Desiraju, Ramarao, Shugan, Steven M.

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.64 MB

english, 1999

28

Editorial: Save Research—Abandon the Case Method of Teaching

Shugan, Steven M.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 79 KB

english, 2006

29

A Theory for Market Growth or Decline

Shugan, Steven M., Mitra, Debanjan

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 550 KB

english, 2014

30

Commentaries and Rejoinder to “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”

Ratchford, Brian T, Shugan, Steven M, Reibstein, David J, Rossi, Peter E, Brown, Jennifer, Morgan, John, Tellis, Gerard J, Yin, Eden, Niraj, Rakesh

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 157 KB

english, 2009

31

Kelvin Ship Wake in the Wind Waves Field and on the Finite Sea Depth

Fang, M.-C., Yang, R.-Y., Shugan, I. V.

Journal:

Journal of Mechanics

Year:

2011

Language:

english

File:

PDF, 350 KB

english, 2011

32

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell

Xie, Jinhong, Shugan, Steven M.

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 350 KB

english, 2001

33

Advance Pricing of Services and Other Implications of Separating Purchase and Consumption

Shugan, S. M., Xie, J.

Journal:

Journal of Service Research

Year:

2000

Language:

english

File:

PDF, 97 KB

english, 2000

34

Editorial: A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Shugan, Steven M.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 106 KB

english, 2005

35

25th Anniversary Issue || Editorial: Fifty Years of "Marketing Science"

Steven M. Shugan

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.16 MB

english, 2006

36

The Editor's Secrets

Steven M. Shugan

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 1.76 MB

english, 2007

37

Editorial: Endogeneity in Marketing Decision Models

Steven M. Shugan

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 690 KB

english, 2004

38

Editorial: The Mission of Marketing Science

Steven M. Shugan

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 516 KB

english, 2002

39

Product Assortment in a Triopoly

Shugan, Steven M.

Journal:

Management Science

Year:

1989

Language:

english

File:

PDF, 1.05 MB

english, 1989

40

Editorial: Comments on Competitive Responsiveness

Steven M. Shugan

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.21 MB

english, 2005

41

Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Markets"

Brian T. Ratchford, Steven M. Shugan, David J. Reibstein, Peter E. Rossi, Jennifer Brown, John Morgan, Gerard J. Tellis, Eden Yin and Rakesh Niraj

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.33 MB

english, 2009

42

Commentary —Antibusiness Movies and Folk Marketing

Shugan, Steven M.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 111 KB

english, 2006

43

Classic Hits || Managing Channel Profits

Abel P. Jeuland and Steven M. Shugan

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.43 MB

english, 2008

44

Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?

Steven M. Shugan

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.79 MB

english, 2006

45

Editorial: Consulting, Research, and Consulting Research

Steven M. Shugan

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 1.64 MB

english, 2004

46

Extradural Anterior Clinoidectomy as an Alternative Approach for Optic Nerve Decompression: Anatomic Study and Clinical Experience

Yang, Yang, Wang, Hongjie, Shao, Yi, Wei, Zenghua, Zhu, Shugan, Wang, Jiangang

Journal:

Year:

2006

Language:

english

File:

PDF, 1.93 MB

english, 2006

47

Implicit Understandings in Channels of Distribution

Steven M. Shugan

Journal:

Management Science

Year:

1985

Language:

english

File:

PDF, 706 KB

english, 1985

48

In Search of Data: An Editorial

Steven M. Shugan

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 426 KB

english, 2002

49

Editorial: Brand Loyalty Programs: Are They Shams?

Steven M. Shugan

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.82 MB

english, 2005

50

Editorial: Defining Interesting Research Problems

Steven M. Shugan

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 2.94 MB

english, 2003